Opinion: profitable and boring is the new exciting

I have watched this debate for years, and the same arguments keep coming back.

The fix is not complicated. It needs patience, a small budget and someone willing to own it.

If we get this right, the people who benefit most will be the ones we hear from least.

Also read: Farm-tech startup Khetsetu raises its first round

The views in this column are the writer's own.

This is a demo story: every name, place, organisation and figure in it is fictional.