Opinion: small towns are the next consumer story

Rising incomes and better roads are changing what people buy.

Published 27 October 2026 at 2:06 pm IST · 1 min read

I have watched this debate for years, and the same arguments keep coming back.

The fix is not complicated. It needs patience, a small budget and someone willing to own it.

If we get this right, the people who benefit most will be the ones we hear from least.

The views in this column are the writer's own.

This is a demo story: every name, place, organisation and figure in it is fictional.

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